Blog

Challenge: Tostitos’ 5 Ways to Cinco commercial features 4 distinctly different locations and times of day. Shot traditionally, this would have required 2-3 days of shooting, and 6-8 weeks of VFX work in post-production. ICVR was hired to figure out a way to execute this project in one shoot day and minimize the post-production work […]

The COVID-19 pandemic is limiting the way we interact as human beings, and impacting every facet of our society. For businesses, this means teams working from home as employees follow the practice of social distancing.  For many who are not used to working remotely or don’t have existing processes set up, this shift can be […]

We talk all things VR education-related on this week’s episode with special guest Taylor Freeman – co-founder of UploadVR We’ll also look at some of the latest industry news and market numbers. Learn from Taylor’s hands-on experience about what works and what doesn’t, what verticals present the best use cases for VR education, how it […]

Check out Half-Life: Alyx and more industry news in our latest podcast! You heard that right! We’re going down the whole gamut of all the news in XR including a massive announcement from Valve, a rather unexpected acquisition from Oculus, the launch of Google Stadia, and yes, cows in VR. Show Notes:0:29 Half Life: Alyx18:13: […]

Today’s episode looks at Virtual Production practices for Hollywood motion pictures and more! Featuring special guest Adam Maier, of Fox VFX labs. We explain what virtual production is, why it’s so important in today’s film production, and how it uses emerging tech like VR to bring CGI sets to life onstage.

Today we look at the world of 360 Video- we tout it, we criticize it, we discuss the biggest market for it.  If anyone is going to attend SIGGRAPH 2019 this year, please come visit us in person at Booth #647/649 and try our Digital Human Project.

A look at the recent events from E3 2019 as it relates to the XR community

It’s time to have a current look at the state of the VR Gaming market, and make predictions as to where it’s headed.

This week we’ve been watching all news out of Augmented World Expo 2019 in Santa Clara, CA. There’s some huge news we’re getting about new chipsets from Qualcomm, new AR headsets, and some big changes from Google, Facebook and Leap Motion.

What options does a VR designer have to allow players to move beyond their limited play area? This week we discuss some of the best (and worst) solutions available, and what we think works best.

This week we saw final specs & some of the first reviews of not 1 but 3 new headsets – the Valve Index, Oculus Quest, and Oculus Rift S. We compile all this info and share it with you in this week’s podcast.

In this episode we finally cover some of our favorite VR content! It’s a bit of a mix of older, more recent & upcoming content – both games & immersive entertainment. Most of the experiences we picked are stuff we really enjoyed and wanted to share with the community.

In this episode we break down all the latest XR news from the 1st half of April. We cover the Nintendo Switch Labo VR, the Valve Knuckles/Index Controllers driver update, PS5 hardware news & how it affects PSVR, Tiltbrush for Oculus Quest, and AR at Coachella.

This week’s Podcast is about all things Augmented Reality. We take a look at the current state of the market, currently released & upcoming AR glasses, current content, and speculation about the future.

Valve has teased their new VR headset, the Valve Index, and it’s the hottest news of the week! We break down everything we know so far about this headset and speculate on how it will impact the market.

Greetings XR Community! We. Are. Thrilled. To release our inaugural Xtended Reality Podcast! ICVR is a software development studio based in Los Angeles, CA that specializes in VR/AR & emerging tech. This episode breaks down the biggest news coming out of GDC 2019, and gives our take on each announcement.

Total immersion in VR calls for the engagement of all the senses. Current tech does a great job engaging the visual sense and hand presence goes a long way toward making virtual object manipulation feel natural, but the big missing piece right now is a piece of hardware that eliminates the “middleman” factor of controllers, […]

“I have an app or product idea. What do I do? Where do I start? What are the next steps for moving forward?” We encounter the same question over and over again when talking to clients and friends who want to develop an app or game.

Because Star of Autumn is a narrative-driven game where the player can make their own dialogue choices, voice acting forms the heart of the story. Our prototype heavily features interaction between the player (Riley) and Autumn (the station AI), with some featured lines from Haverty, the station’s lead AI programmer. We were fortunate to work […]

On VR gameplay, emotional storytelling, and AI: take a look inside the story of Star of Autumn. Listen to insights on the project from writer Tony Chivara, founders Ihar Heneralau and Chris Swiatek, and designer Chris O’Neill.

View the official Announcement Trailer for Star of Autumn – ICVR’s upcoming VR adventure game. First revealed at VRLA 2018. After 8 years of routine deep-space operation, all contact with Pegasus Station goes dark. It is your job to find out why.